Keith Goodall

Cambridge University

Areas of Expertise：

Management Of Organizations

Details：

Consulting and Executive Education Experience with Companies / Organizations:
Professor Goodall has provided training and consulting services for the Prime Minister's Office, Dubai and for Russian Ministers and Vice-Ministers at the Presidential Academy in Moscow. He has also worked with senior managers at Russian Railways and with international companies including GE, Sanofi, Johnson and Johnson, KPMG, Deloitte, Bayer-Schering, Emirates Bank, Maersk, AP Moller Terminals, NTT Docomo, Powergen, Rohde & Schwarz, Siemens, BASF, Rhône-Poulenc, Honeywell, L'Oreal, Lufthansa German Airlines, Deutsche Bank, Hewlett Packard, Maersk, Nestle and the Italian national energy company, ENI. He has worked on strategic execution with Arup in London and, in 2024-25 with senior leaders at HSBC on leadership in a risk environment in Hong Kong, New York, and Mexico.
The Chinese companies he has worked with include Taobao, SAIC, Bank of China and China Life Insurance, Mercedes China, and Hangdian. He has also worked with Sany on their senior leader development programme and with JD.com on high potential development.
He has carried out training, research and consultancy work in a number of other countries including Colombia, Australia, Zambia, Malawi, Nigeria, France, Germany, Italy, Switzerland and Mozambique. He has worked with the telecommunications company MTS in Moscow on leading culture change and with the Oil Services company TSC in Beijing on analysing organisational change.

Relevant Teaching Experience with Universities：
EMBA Program: Cambridge University EMBA, MBA, MSt. Skolkovo Business School (Moscow);
In-company Program: Skolkovo Business School (Moscow); Cambridge Judge Business School; Hangdian, Mercedes China, Johnson & Johnson, China; Arup, London, HSBC

Selected Teaching and Professional Awards：
Alumni Award, Skolkovo Moscow School of Business EMBA
EMBA teaching CEIBS, Shanghai

Research and Publications：
His research has been published in academic journals including the International Journal of Human Resource Management, the Asia Pacific Business Review, Organisation Studies and the Journal of World Business. With Professor Malcolm Warner he edited and contributed to ‘Management Training and Development in China: Educating Managers in a Globalized Economy’published by Routledge. He has developed case studies with Kodak (China), Lafarge, AsiaEC and Vanke and has received various awards for his teaching. He is currently researching self-confidence in senior managers and the development of Chinese leaders by multinational companies. He has also written a series of case studies on Russian entrepreneurs published in ‘Doing Business in Russia’, 2021, edited by Tomas Casas. A chapter on ‘Management Education in China’ was published in The Routledge Handbook of Chinese Business and Management, 2024. His research on ‘Leadership Development in the cross-cultural context of China’ will be published in the International Business Review in 2025.

Industry Experience：
Professor Goodall has worked with a number of Russian companies in the power, telecommunications, oil and gas sectors as well as a range of Chinese state-owned and private companies. He previously worked as trainer with British Aerospace in Saudi Arabia and at a Shell Oil Refinery also in Saudi Arabia.