Prof. Eden YIN

University of Southern California PhD

Areas of Expertise：

Marketing Strategy

Details：

Consulting and Executive Education Experience with Companies / Organizations:

Professor Yin is an Associate Professor in Marketing at Cambridge Judge Business School and is appointed as Co-Director of the Cambridge Centre for Chinese Management. He is part of the Marketing subject group at Cambridge Judge Business School, which focuses on strategy, modelling and consumer behaviour.

 

Relevant Teaching Experience with Universities：

Professor Yin has taught both undergraduate and graduates, as well as business executives, in the United States, the United Kingdom, China, Australia, Finland, Denmark, Brazil and Argentina. He taught strategic marketing at the University of Southern California and principles of marketing and internet marketing at the Loyola Marymount University in Los Angeles prior to joining Cambridge Judge Business School.

 

Research and Publications：

Professor Yin’s research interests include innovation strategies of Chinese firms, going global strategies for Chinese firms, building China’s global brands, branding strategies in the digital era, and new product growth in high-tech industries. He is a member of the American Marketing Association, INFORMS, AIB and the Academy of Marketing Science.