Jacob Goldenberg教授

Prof. Jacob Goldenberg

PhD, Hebrew University of Jerusalem, Israel

Areas of Expertise:

Creative Thinking


Consulting and Executive Education Experience with Companies / Organizations:

Jacob Goldenberg is a Professor of Marketing at the Arison School of Business Administration at the Inter-Disciplinary Center at Hertzelia and a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics social networks effects, and social media. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics.


Professor Goldenberg is a cofounder of SIT, a global innovation company dedicated to helping organizations generate new value by generating creative ideas. SIT primarily utilizes the systematic approach to creativity and thinking “inside the box”.  Among SIT clients are P&G, J&J, Philips, GE, AXA, Samsonite, BBDO, Bayer, McCann, Comverse and many others. In his talks Jacob presents examples from these clients’ experiences and projects. 



Relevant Teaching Experience with Universities:

EMBA Programs:    Kellogg-HKUST (Hong Kong)

                                Columbia University, Columbia Business School (US)


Research and Publications:

Professor Goldenberg was the editor- in-chief of the International Journal of Research in Marketing and currently an area editor for Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing,. He has published papers in the Journal of Marketing, Journal of Marketing Research, JPSP, Management Science, Marketing Science, Nature Physics, and Science. In addition, he is an author of two books by Cambridge University Press one in Chicago Press, and one by Simon & Schuster.


Professor Goldenberg’s scientific work has been covered in New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired magazine.