This module introduces the business challenges of the enterprises in Digital age and how digital technology transforms businesses: innovating value and new experiences for customers, changing customer relationship management, making decisions based on big data, formulating internal innovation and collaborative processes.

This module presents the cornerstone technologies for digital transformation: blockchain, cybersecurity, 5G cellular technology, and big data business analytics; technical foundation, applications, and how they interact to transform business. The students will learn management strategies for the new technologies through case studies with a focus on FinTech.

The module helps students to connect with consumers using digital and social media, build a holistic digital marketing strategy, optimize marketing budgets across digital media, execute viral marketing, and improve marketing performance using social media and mobile technology.

This module covers essential topics such as using data and quantitative techniques to make sound decisions; the students will explore the lifecycle of data-driven decision-making through case studies.