This module explores the entrepreneurial journey from business creation to long-term legacy. Through the study of Chinese family enterprises and century-old businesses, students develop strategic insights into family governance, succession planning, and sustainable growth.

This module examines the opportunities and challenges of Chinese enterprises expanding into global markets. Through the study of internationalization strategies, cross-cultural management, market expansion, and global business dynamics, students develop strategic capabilities and a global mindset for sustainable international growth.

This module explores the core principles of corporate governance, focusing on the roles of shareholders, management, and boards, as well as the impact of ownership structure on corporate value. Through frameworks and case studies, students develop effective governance and strategic decision-making capabilities.