Prof. Jaideep SenguptaPhD, Anderson Graduate School of Management, UCLA
Areas of Expertise：
Relevant Teaching Experience with Universities:
Professor Sengupta is Chair Professor of Marketing and Synergis-Geoffrey Yeh Professor of Business at HKUST. His work uses psychological principles to obtain a deeper understanding of diverse aspects of consumer behavior, while developing relevant marketing insights.
He also possesses extensive teaching experience. His primary teaching interests include consumer behaviour and advertising, subjects which benefit from his research expertise. He has taught at HKUST at all levels (undergraduate, MBA, PhD and Executive MBA programmes), and also been invited to teach in the MBA program at other institutes, such as Columbia University, Moscow School of Management, and Indian School of Business. His teaching has received numerous awards, including the prestigious Best Professor recognition in the Kellogg-HKUST EMBA program. Professor Sengupta served as the Academic Director for the KHEMBA program (ranked #1 worldwide) from 2017-2021. He has also consulted for several firms in Asia, including Alibaba, TCL, Coolpad, and the SK group.
Selected Teaching and Professional Awards:
Head, Department of Marketing: July 1st 2010-June 30th 2012
Invited as a faculty representative to the AMA-Sheth Doctoral Students’ Consortium, Texas, USA (June 2010, June 2012)
Franklin Prize for Teaching, School of Business & Management at HKUST, (Spring 2002, Fall 2008, Fall 2012)
Faculty invitee to the Annual Doctoral Symposium (ACR 2007, 2008, 2012)
Faculty invitee to the EMAC Doctoral Colloquium (summer 2006)
Best Faculty for the Kellogg-HKUST EMBA Program (2005-2006)
Beta Gamma Sigma (2002)
Wei Lun Fellow, HKUST (1996-1997, 2000-2001)
American Marketing Association Doctoral Consortium Fellow (UCLA representative) (1994)
Research and Publications:
Professor Sengupta’s research has been published in several major marketing journals, including Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. His research has frequently been reported and discussed in other outlets as well, such as Harvard Business Review, Financial Times, Scientific American, etc. Recognized internationally as one of the leading scholars in the area of consumer behavior, Professor Sengupta serves as an Associate Editor at two of the top journals in his field: Journal of Consumer Research, and Journal of Consumer Psychology.